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Another new initiative from FWPA is the result of a partnership with Planet Ark - a television commercial under the Environmental Edge and Wood. Naturally Better.™ brands.

The spot went to air on 5th June and will feature prominently in some of Australia’s leading free-to-air and cable TV shows. The campaign will run for over four months with a planned investment of more than AU$1 million.

In the advertisement, Peter Maddison, architect and host of Grand Designs Australia, explains that wood stores carbon and that carbon is better locked away in wood than free in the environment. He suggests that by choosing wood, people are doing good.